Raising the Bar for In-home Sales
I consulted with Luna Carpet in 2006 and then joined as its CIO. I assumed the additional title of COO in 2007 assuming oversight of sales and customer service. It was my first experience with a B2C company in a leadership role. We accomplished a whole lot while I was there and I thank Morrie and Steve DeZara for the opportunity to contribute to a big change in how the state-of-the-art of that business was conducted. Luna won the Chicago Tribune ‘Best Workplaces’ award for 2010 which was a terrific accomplishment for a company in that industry as well.
I played a key role in bringing to life Steve’s idea for an in-home tablet-based selling tool. This is years before the ipad was in the picture. 
Together he, I and the IT team delivered Luna’s ‘SureQuote Technology‘ which proved to be a difference maker for Luna and a breakthrough in the field of in-home sales. We also brought analytics to the assignment of inbound leads which had a substantial impact on profitability. During my time there, we opened Luna’s first expansion market in Baltimore and exceeded expectations in that market by a wide margin. After I left, Luna continue to open new markets and the success of the expansion plan ‘encouraged’ arch-competitor ‘Empire Today’ to finally just buy out Luna at the end of 2011 and remove the persistent thorn in its side after many years of competition.